If someone told you that you had a one in three chance of an accident this year that could cost your business $250,000, what would you do?
Would you roll the dice and hope it doesn’t happen?
Or would you buy an insurance policy that dramatically reduces your risk?
That’s the same calculation every small and mid-sized business faces when it comes to cybersecurity.
According to Microsoft’s 2024 SMB Cybersecurity Report, 31% of small and mid-sized businesses experienced a cyberattack in the past year, and the average cost of an incident exceeded $250,000. For many organizations, that’s not just a setback! I’ve seen businesses go under from this size loss; it’s an existential threat!
The ROI of Prevention
Now imagine you could reduce that $150,000–$250,000 loss risk for about $3,500 a month by investing in security tools, monitoring, and staff training. That’s $42,000 per year to safeguard the entire business. That’s far less than a full time employee in much of the US.
The return on investment is clear:
- Losses avoided: $150,000
- Annual cost: $42,000
- ROI: 257%
That’s not an expense — that’s a high-performing investment.
Every dollar spent on proactive cybersecurity yields more than $2.50 in protected value, not counting the reputational damage, lost clients, and downtime avoided.
Cybersecurity Is Business Insurance
Cybersecurity isn’t just about technology, it’s about risk management. It functions like an insurance policy you can actively control.
Unlike traditional insurance, cybersecurity investments don’t just pay off when something goes wrong. They improve efficiency, reduce downtime, and build client trust every day. And unlike insurance premiums, your controls (such as employee training, managed detection and response, and strong identity protection) actually reduce the odds of an incident.
Would you refuse to insure your business vehicles with a 1-in-3 chance of a crash this year?
Probably not.
Yet that’s effectively what many SMBs do when they delay or minimize cybersecurity investment.
The True Cost of “Doing Nothing”
The average cyberattack costs more than money. It brings:
- Weeks of downtime
- Lost customer confidence
- Regulatory fines (especially if personal data is exposed)
- Employee stress and turnover
Recovery costs often exceed the original damage. Even a small ransomware attack can consume weeks of effort! That’s time that should have been spent serving customers and growing the business.
The Smarter Investment
When you frame cybersecurity as an investment, not an expense, the logic becomes simple:
| Investment | Annual Cost | Potential Loss Avoided | ROI |
|---|---|---|---|
| Cyber controls, monitoring, and training | $42,000 | $150,000 | 257% |
It’s like paying $1 for every $2.50 you keep safe.
No CFO would ignore that kind of return.
In Summary
If there’s a 1-in-3 chance of losing $250,000, and a $3,500 monthly cybersecurity plan can prevent it, the question isn’t “Can we afford it?” it is “Can we afford not to?”








